E-Commerce Platform Tailor-Made for Aesthetics

Sponsored by DermPRO

Whether your aesthetics practice is just starting online sales or managing multitudinous memberships or VIP clubs, having a platform built specifically for aesthetic medicine streamlines e-commerce and maximizes results. That is the approach taken by DermPRO^® from Derm Resource Group in Dallas, Texas.

As the only dedicated provider of e-commerce and online marketing solutions to the aesthetic industry, DermPRO helps practices engage and retain patients while growing cosmetic and retail revenues.

For Anne Schmid, an administrator and marketing director at the Institute of Aesthetic Plastic & Reconstructive Surgery, LLC (Longmont, Colo.), when her practice added DermPRO, she was leery of choosing web designers who might not make the online store consistent with her practice’s existing brand. “DermPRO did a fantastic job making it look and feel like our website, and it was seamless.”

Sherry Holmes, a practice manager at Blackledge Face Center in Jackson, Miss., who was seeking an online gift-card provider, found much more. “What I love about DermPRO is that it is a very easy, turnkey process.”

Starting an online store with six product lines would have been cumbersome and costly for Ms. Holmes to accomplish on her own, but with DermPRO, setup was simple. “You don’t have to sit down and figure it out alone. They take you through, question by question,” she noted. This allows DermPRO to configure everything – from automatic birthday emails to promotion limitations and exclusions – upfront.

Users also appreciate the effectiveness of DermPRO’s email campaigns. “They create emails with all of our specials, and they link to the store,” Ms. Holmes shared. “I never envisioned how successful it would be, especially this year, with COVID-19. We closed our doors for six to eight weeks, but we had sales the entire time because of our online store.”

Eugene Nowak, MD, a dermatologist based in Chula Vista, Calif., chose DermPRO to manage monthly memberships. Managing neuromodulator, filler and energy-based treatment memberships manually had become a chore. However, since switching to DermPRO in 2018, his memberships have nearly tripled.

Dr. Nowak added that as his patients have grown comfortable with the platform, per- sale revenue has doubled. “DermPRO confirms beyond a doubt that the memberships work, and that their process is working for us.”

DermPRO also enables Dr. Nowak to run events such as Black Friday, which has resulted in more than $50,000 worth of services without having anyone on-site.

Conversely, Dr. Nowak’s open houses often got so busy that staff members could not answer phones or interact with off-site patients. “With an online store, we are able to put our specials and promotions out there. Patients who know what they want can go ahead and purchase.”

Along with easing office traffic, DermPRO enables his practice to generate up to 40% of event revenues during presale, and another 20% post-party.

Because DermPRO was designed for aesthetic medical practices, it provides the only Health Insurance Portability and Accountability Act (HIPAA)-compliant e-commerce platform available, Dr. Nowak added. “Other vendors offer membership capabilities,” he said, “but this was a blend of something that could manage our memberships and provide us with a HIPAA- compliant shopping-cart option. That is something other systems didn’t offer.”