How would you like to have a smooth-running practice with the best staff supporting your vision while you stay busy and profitable delivering the best results possible to your patients.
You may feel like that’s a pipe dream. That you have tried everything; yet, you continue to encounter staff who don’t “get it”; leads not being followed up on; inconsistent revenues; and the constant feeling you could be progressing so much more if only…(fill in the blank).
The solution to your frustrations can be found in core business principles. Once you have these down, you will quickly see how leveraging your skills, effort and resources takes your practice to a whole new level, giving you the clarity and peace of mind you’re looking for, and the smooth running practice that you’ve always wanted.
In order to succeed in today’s ultra-competitive, complex and saturated marketplace, these practice fundamentals need to be in place:
1. Surround Yourself with a Professional Team
Hire, train and motivate a team of rock stars who respect and support you. The kind of staff who have your back; who eagerly and cheerfully sing your praises to prospective patients; who take care of your current patients and treat them like family; and work together as a team so nothing falls through the cracks.
This greatly reduces high staff turnover, an uncomfortable working environment, tension or, even worse, embezzlement.
2. Follow a Strategic Marketing Plan
What is the best way to grow your cosmetic practice? Is it SEO? PPC? Consumer directories? Social media?
The list is endless and that makes it easy to get overwhelmed so please hear this:
The most successful surgeons I know aren’t opportunists. The most successful surgeons I know are strategic.
Instead of chasing marketing tactics, they take time out to create a comprehensive and strategic marketing plan using a specific formula. They implement a marketing machine to keep a steady stream of cosmetic patients coming to them on autopilot.
3. Set Standards So You Don’t Compete on Price
Because the cosmetic patient today has so many choices, they are confused as well as skeptical. They must weigh the pros and cons of price versus value and then choose the best choice for them.
With this in mind, it is important to position yourself as the best choice. You do this by building your brand with content that pre-frames you as the best choice.
4. Set Your Practice Up for Growth
A successful cosmetic practice is built on key metrics and predictable income, as well as processes and systems.
When you know your numbers, you can clearly see what you need to address as a trouble spot brewing so you are never again blindsided by surprises, or where to direct more effort because it is securing results.
About the Author
Catherine Maley, M.B.A.
Ms. Maley has been an author, speaker, podcaster, consultant and trainer for the cosmetic surgery industry since the year 2000. Her mission is to help cosmetic practices attract and convert more cosmetic patients using creative marketing strategies, and training staff to be conversion rock stars. Get free practice-building resources at www.CatherineMaley.com.
