The Italian dermocosmetics brand, WiQo, known internationally for innovative patented formulas for professional medical offices, announces their first medical advisory board for PRX DERM PERFEXION, a patented topical collagen biostimulator treatment and range of topical home care products in the US market. The new advisory board which consists of four Board-Certified Dermatologists, Dr. Ava Shamban, Dr. Jeanine Downie, Dr. Jessie Cheung and Dr. Vivian Bucay will serve to participate in research, speak at conferences as well as provide industry insights, education and training, web and video content sharing their findings and outcomes of layering a range of in-office energy treatments with PRX DERM PERFEXION. The new, illustrious board launches in conjunction with a rebranding, expansion and rollout of the treatment and release of their range of topical home care products in the US market.
“I am thrilled to announce the establishment of the PRX DERM PERFEXION Medical Advisory Board'', says Chief Executive Officer, Regis Haberkorn. “Composed of renowned dermatologists and skin care pioneers, the expertise of Drs. Shamban, Downie, Cheung and Bucay will be invaluable to continue to develop our clinical expertise and credibility, while accelerating our PRX DERM PERFEXION marketing and sales effort in the US.” He added, “These key opinion leaders will be instrumental in driving our educational efforts in a new non-invasive category, authentically communicating the efficacy and safety of PRX, thereby enhancing our credibility and fostering trust as we continue our mission of revolutionizing the industry.”
The PRX Advisory Board experts, who were first to market with the protocol in the US, will play a pivotal role for industry credibility, practice development and patient success. “I am honored to be a member of the PRX Derm Perfexion Medical Advisory Board," says Dr. Ava Shamban of AVA MD and SKIN FIVE and Althaea Skin. “Our shared ideals of building healthier, more radiant skin with lesser invasive treatment protocols makes PRX an invaluable addition to complement energy-based devices, including RF micro-needling, laser, and ultrasound technologies that I offer to patients. Together, these advanced modalities empower my team and I to deliver skincare solutions that are effective and transformative.”
Their diverse practice experience and influence within the medical community will resonate with consumer audiences as well as their peers. The Advisory Board is part of the expansion plans for Wiqo and its subsidiary WiQo US, Inc.® located in Boston. The doctors will participate in clinical talks and panel discussions at the first annual PRX DERMPERFEXION industry symposium The Synergy of Aesthetics Symposium: IGNITING THE COLLAGEN REVOLUTION, to be held in Phoenix, Arizona in September 2024.
US expansion planning for 2024 commenced as Archimed, a global private equity healthcare specialist backed the company in January 2023, to accelerate expansion, expertise, strategic partnerships and investments. Additionally, WiQo acquired Love Beauty Pro & Medical, the leading national sales, marketing, distribution, and training company based in Woburn and Billerica, MA and the US distributor of its globally patent-protected hero product PRX Derm Perfexion (formerly PRX-T33), which was crucial to further expansion.
About the Advisory Board
Dr. Ava Shamban is a Harvard educated board-certified dermatologist. She is the founder of Ava MD Dermatology and SKIN FIVE and Althaea Skin. She also operates the Ava T. Shamban Research Clinic, where she leads FDA clinical trials as a principal investigator for prominent companies such as Allergan, Evolus, Merz, Galderma, and Revance. Ranked on the national Newsweek top 10 list of Dermatologists in California, Dr. Ava's expertise and skill as a master injector and dermatologist have earned her the nickname “Dr. Pretty Pout” in Hollywood and in media where she is widely recognized as the go-to expert for cosmetic aesthetics.
Dr. Jeanine Downie is a board certified dermatologist and holds medical licenses in the states of New Jersey, New York, and California. Dr. Downie is the director of Image Dermatology P.C., her practice in Montclair, N.J. She has extensive training and experience in all aspects of dermatology/cosmetic dermatology, laser, and dermatologic surgery. Her work has brought a number of advances to the cosmetic dermatology industry and has made her a leading expert and resource for pharmaceutical developments.
Dr. Jessie Cheung is a board-certified, fellowship-trained dermatologist with practices in Chicago, Illinois and New York City. Her focus is on cosmetics, anti-aging and regenerative medicine, hormone replacement therapy, and sexual health. She has been in practice for over 15 years, utilizing evidence-based treatments that have proven results for a full spectrum of skin colors, tones and types.
Dr. Vivian Bucay is one of the pre-eminent dermatologists in the country, recognized nationally and internationally for her expertise in her combination approach in minimally invasive facial rejuvenation. Since 2004, Dr. Bucay has been acknowledged annually by Texas Monthly Magazine as a Texas Super Doctor. Dr. Bucay is a Distinguished Physician Member of the Liquid Face Lift Association and is the author or co-author of many publications and is involved in several studies evaluating emerging cosmeceuticals.
About PRX Derm Perfexion:
With over 15 years of rigorous safety and efficacy testing through advanced clinical evaluations involving real patients, PRX Derm Perfexion has revolutionized the skincare industry. As the first and only non-invasive Topical Collagen Biostimulator™, PRX has carved out a new category with its innovative, internationally-patented formulation. This unique product stimulates collagen production by penetrating the skin without the need for needles. Inspired by the timeless elegance of Italian craftsmanship, PRX Derm Perfexion is the result of meticulous research and testing, offering a premium skincare line that seamlessly blends beauty with science, epitomizing luxury at its finest.
About WiQo®:
WiQo® develops, produces and distributes in Italy and in 40 countries around the world - from Japan to the United States - revolutionary dermocosmetic products and medical devices that are created in the company’s laboratories in Trieste. WiQo® was born from the research, the passion and the experience of Dr. Rossana Castellana, dermatologist. Today it boasts a highly motivated and qualified team in the technical and scientific field, with a deep-rooted culture of innovation that guarantees the full compliance with the quality standards required for medical devices and dermocosmetics.
Source:
WiQo
